17. Consider adding some ‘bridging’ pages to the site. (this category of pages)
You can create ‘bridge’ pages about secular topics of local interest, which will draw people into the site. These could be local history, community events, pictures, or a page of best secular local links.
1. Most church websites are designed entirely for their members, or unwittingly exclude non-Christians because of their choice of language and content.
This is the main reason why church websites fail to reach into the community. It is a tragic missed opportunity. Biblical communication requires that we move over to where the non-Christians are, rather than expecting them to make the journey.